Knowledge
The Brand Incubators And Holding Companies Pursuing The Huge Wellness Opportunity
In the giddy days before the pandemic, when celebrities and influencers commanded mostly unchecked devotion, consumer packaged goods were being remade to cater to millennial tastes and direct-to-consumer distribution seemed like a clear path to success,...
Should Trade Publications Receive Free Products From Beauty Brands?
In 2017, the now-defunct publication Racked measured the amount of beauty and fashion swag it received from brands during a 6-month period. It calculated that its editors accumulated nearly 3,000 items, including 2,350 beauty products, worth almost...
Indie Beauty Brand Founders Dish On Different Paths To Omnichannel Distribution
Omnichannel distribution has become the dominant model for beauty brands, but not all brands approach it the same way. Last week, during Beauty Independent’s In Conversation webinar, Dianna Cohen, founder and CEO of
How Should Kosas React To Social Media Allegations That Its Concealer Is Moldy And Smelly?
Released in 2020, clean beauty brand Kosas’s Revealer Concealer became a smash hit last year as plastered-on complexion makeup was sidelined in favor of natural-looking, skin-enhancing foundations and concealers. TikTok has been instrumental in Revealer Concealer’s success,...
How Spas Can Serve Trans And Nonbinary People
When Christian Young, a 42-year-old trans man in Missouri, schedules massages, he often mentions his gender identity. “I just start by saying I’m interested in booking a session and, in addition to whatever physical thing I...
Beauty Retailers Want In On Wellness, But They’re Not Winning Over Wellness Shoppers—Yet
Most people realize that doctor visits alone won’t maintain their health, and they’re looking to retailers for products that can help keep their body and mind in top form. Market data resource Statista estimates 66% of wellness products...
