How To Price A Beauty Product
There is nothing more basic and more complex than pricing products. Prices can be the difference between profit and loss, and communicate to consumers a brand’s positioning in the crowded beauty marketplace. Stumble on either the financial or psychological aspects of pricing and your business is likely to stumble as well. Beauty Independent ...
How To Break Into Influencer Marketing
Let’s face it: A multimillion-dollar Super Bowl ad is probably not in your near future. Luckily, you don’t have to spend mega bucks to get in front of customers. Influencer marketing is within reach for small companies. Be warned, though, it’s not foolproof. Social media marketing is highly competitive — a
Beauty Heroes’ Jeannie Jarnot Wants To Kick Fear Out Of Natural Beauty Shopping
Jeannie Jarnot, founder of beauty product discovery service Beauty Heroes, is our beauty hero. She broke down the personal-care ingredients to avoid in a simple pocket guide when clean beauty was a mere blip on the beauty industry’s radar; she was a devoted meditation practitioner before meditation became the province of SoulCycle-like ...
Instagram Image Making With Beauty’s It Girl Of Millennial Minimalism
Gabriela Parada is indie beauty’s go-to photographer and stylist for cultivating a millennial minimalist aesthetic on Instagram. The sparse sophistication that’s pervaded beauty aisles is embodied in the packaging of emerging brands such as Herbivore Botanicals, Reverie, Terra Luna Beauty, Habit Cosmetics and Kosås Cosmetics, all of which ...
There’s No Right Way For Beauty Entrepreneurs To Take Maternity Leave: Tales From 11 Moms
In the first edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 mothers and brand founders: What did you do for maternity leave?