Knowledge
Indie Beauty Brand Founders Dish On Different Paths To Omnichannel Distribution
Omnichannel distribution has become the dominant model for beauty brands, but not all brands approach it the same way. Last week, during Beauty Independent’s In Conversation webinar, Dianna Cohen, founder and CEO of
How Should Kosas React To Social Media Allegations That Its Concealer Is Moldy And Smelly?
Released in 2020, clean beauty brand Kosas’s Revealer Concealer became a smash hit last year as plastered-on complexion makeup was sidelined in favor of natural-looking, skin-enhancing foundations and concealers. TikTok has been instrumental in Revealer Concealer’s success,...
How Spas Can Serve Trans And Nonbinary People
When Christian Young, a 42-year-old trans man in Missouri, schedules massages, he often mentions his gender identity. “I just start by saying I’m interested in booking a session and, in addition to whatever physical thing I...
Beauty Retailers Want In On Wellness, But They’re Not Winning Over Wellness Shoppers—Yet
Most people realize that doctor visits alone won’t maintain their health, and they’re looking to retailers for products that can help keep their body and mind in top form. Market data resource Statista estimates 66% of wellness products...
What Does Wellness Mean To Consumers Today?
Valued at $4.4 trillion globally and forecast to reach $7 trillion by 2025, according to the Global Wellness Institute, the wellness industry has crawled into seemingly every corner of consumers’ lives, from drinking to doodling. Online wellness...
Can Skincare Shift Away From Promising Immediate Results?
In a The Zoe Report article published last month, beauty journalist Megan McIntyre pronounced that “slow beauty is this year’s answer to skinimalism.” She writes, “The slow skin care movement eschews instant gratification for an...
