How Spas Can Serve Trans And Nonbinary People

When Christian Young, a 42-year-old trans man in Missouri, schedules massages, he often mentions his gender identity. “I just start by saying I’m interested in booking a session and, in addition to whatever physical thing I...

Beauty Retailers Want In On Wellness, But They’re Not Winning Over Wellness Shoppers—Yet

Most people realize that doctor visits alone won’t maintain their health, and they’re looking to retailers for products that can help keep their body and mind in top form. Market data resource Statista estimates 66% of wellness products...

What Does Wellness Mean To Consumers Today?

Valued at $4.4 trillion globally and forecast to reach $7 trillion by 2025, according to the Global Wellness Institute, the wellness industry has crawled into seemingly every corner of consumers’ lives, from drinking to doodling. Online wellness...

Can Skincare Shift Away From Promising Immediate Results?

In a The Zoe Report article published last month, beauty journalist Megan McIntyre pronounced that “slow beauty is this year’s answer to skinimalism.” She writes, “The slow skin care movement eschews instant gratification for an...

A Guide To Key Certifications And Verifications

Consumers are increasingly well-informed as shoppers. For proof, look no further than the rise of “skintellectuals,” a group of consumers knowledgeable about skincare...

How Beacon Award Winner Mara Made It To Sephora

At the beginning of the year, Mara’s eight-product lineup priced from $26 to $120 went live on Sephora‘s website. On March 10, the algae-infused skincare brand is due to arrive at 252 of the retailer’s doors. The in-store offering...