How Indie Beauty Brand Founders Solicit And Respond To Product Feedback

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 founders and executives: Where do you get product feedback, and what are key learnings from it?

Influencer Shermeen Amin Has An Eye For Instagram And A Penchant For Beauty Products

From skincare shots to pet photography, Shermeen Amin knows how to craft pretty mean Instagram posts. The Dallas resident, who keeps one foot in the human resources world while the other dabbles in the digital space, is precise...

Is Setting An Unassailable Clean Beauty Standard At Retailers Like Sephora Impossible?

In a beauty industry full of slippery marketing concepts, clean beauty may be one of the slipperiest. Ask a dozen beauty executives to define it, and you’re likely to hear a dozen different answers. Amid uncertainty and lack...

Is The Skin-Positivity Movement Putting Acne Solution Brands In A Spotty Situation?

When Ju Rhyu, co-founder of Hero Cosmetics, first brought her Mighty Patch acne stickers to market last September, she was concerned no one would post about the product on social media, a potential kiss of death for...

How Indie Beauty Brands Handle Public Relations

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 18 founders and executives: Do you use an outside firm to manage public relations or take care of it in-house?

Strategic Angel Tina Bou-Saba Talks Early Stage Investment In The Beauty Space

With multi-million dollar cash infusions continuing to roll in at a fevered pace, beauty remains an exciting place to be a brand founder. For beauty bosses, this excitement comes with a myriad of questions. Beauty neophytes...