Knowledge
Are We Entering An Age Of “Deinfluence”?
It feels like there’s been a zeitgeist reset. After beauty exuberance led to an explosion of TikTok trends and brands connected to celebrities and influencers last year, the mood early this year has soured on what the...
On The Brink Of Sephora’s UK Return, Wizz Selvey Sets The Record Straight On British Beauty Retail
Brick-and-mortar retail in the United Kingdom has yet to recover from pandemic-related closures. High-street foot traffic numbers registered a 3-year low last year and e-commerce players continue to take market share from physical stores. Over 17,000 British retailers...
Gen Z Consumers Are Skipping Deodorant. Will They Foul The Deodorant Market?
When Lila Negrete entered tweenhood, her peers at school began using deodorant, and she encountered the dizzying rows of it that occupy stores. She asked her mom for one and was given a Dove deodorant to...
Success Or Sellout?: What Black Beauty Brand Founders Make Of P&G’s Acquisition Of Mielle Organics
On Jan. 11, Procter & Gamble announced it will acquire textured haircare brand Mielle Organics. The deal was met with mixed reactions online. Some people were elated that husband-and-wife founders Monique and Melvin Rodriguez achieved a lucrative...
Sexual Health And Wellness Companies Continue To Face Digital Advertising Challenges
Despite Meta changing its advertising rules last year to make it easier for sexual health and wellness companies to promote themselves on its social media networks, these companies continue to encounter hurdles as they try to...
The Power Of Authority In Professional And Traditional Retail Beauty Distribution
The beauty industry’s focus is shifting from celebrity to authority. In line with that shift, for its In Conversation webinar last week, Beauty Independent hosted a trio of leaders from brands grounded in...
