Indie Beauty Brands Grapple With Whether To Offer Free Shipping

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 founders and executives: Why do you or do you not offer free shipping for e-commerce purchases?

Kasey Ma, The Hard-Working Influencer Behind The StyleWright, Is Piling Up Brand Partnerships With The Likes Of Suave, Aveda, Korres And More

Kasey Ma is no fly-by-night influencer. She started blogging on Xanga and later pivoted to MySpace before launching online fashion and lifestyle content destination The StyleWright in 2015, and attracting nearly 140,000 Instagram followers in the time...

What Does The Softening Of The Color Cosmetics Category Mean For Indie Beauty Brands?

Annie Rodriguez and her mother Cindy Holland-Rodriguez just launched natural makeup line Caley Cosmetics to offer a wide range of lipsticks, glosses, pencils and powders infused with tropical botanicals that are good for the skin and smell...

Old Habits Are Hard to Break: Getting Consumers To Give Your Brand A Go

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 founders and executives: What’s the hardest part of convincing consumers to change their beauty or wellness habits to try your products?

Five Steps Beauty Brands Must Take To Become Certified To Sell In The European Union

When U.S. indie beauty brands begin to gain traction domestically, it’s common for founders to get the itch to go international, often setting their sights on the $91.1 billion European cosmetics and personal care industry. Stretching into...

No-Commitment Manicures: Orly Launches AR Nail Polish Try-On With App Wanna Nails

Orly is taking the concept of try before you buy virtual by partnering with augmented reality specialist Wannaby to allow consumers to sample nail polishes on their cellphones via the Wanna Nails app. Although brands the...