Knowledge
A Guide To Key Certifications And Verifications
Consumers are increasingly well-informed as shoppers. For proof, look no further than the rise of “skintellectuals,” a group of consumers knowledgeable about skincare...
How Beacon Award Winner Mara Made It To Sephora
At the beginning of the year, Mara’s eight-product lineup priced from $26 to $120 went live on Sephora‘s website. On March 10, the algae-infused skincare brand is due to arrive at 252 of the retailer’s doors. The in-store offering...
Unlocking TikTok’s Brand-Boosting Potential
TikTok has the power to catapult a business with a single viral moment. Similar to Facebook and Instagram before it, brands serious about being competitive on social media should have a TikTok plan. To get insights...
Are We Entering An Age Of “Deinfluence”?
It feels like there’s been a zeitgeist reset. After beauty exuberance led to an explosion of TikTok trends and brands connected to celebrities and influencers last year, the mood early this year has soured on what the...
On The Brink Of Sephora’s UK Return, Wizz Selvey Sets The Record Straight On British Beauty Retail
Brick-and-mortar retail in the United Kingdom has yet to recover from pandemic-related closures. High-street foot traffic numbers registered a 3-year low last year and e-commerce players continue to take market share from physical stores. Over 17,000 British retailers...
Gen Z Consumers Are Skipping Deodorant. Will They Foul The Deodorant Market?
When Lila Negrete entered tweenhood, her peers at school began using deodorant, and she encountered the dizzying rows of it that occupy stores. She asked her mom for one and was given a Dove deodorant to...
