Knowledge
Rhode’s $1B Deal—And The Weight It Puts On The Rest Of Us
E.l.f. Beauty’s $1 billion acquisition of Rhode is making headlines—and rightfully so. It’s an impressive, high-profile deal and a smart move for E.l.f. to gain a foothold in gen Z’s cultural orbit at Sephora.
Why Consumers Are Paying Hundreds Of Dollars For High-Class Hairbrushes
In an April 22 video with more than 8 million views, Cailin Dorin, a TikToker with just under 12,000 followers, confesses, “I was feeling reckless today and bought a Mason Pearson brush,” before demonstrating how the...
Do Founders Have To Build Their Brands In Public?
In an interview with Beauty Independent in April and a Substack post a month later, Ali Kriegsman, brand advisor, author of the book, “How To Build A Goddamn Empire,” and co-founder of Bulletin, discusses...
The Tricky Marketing Transition From Driving DTC Sales To Supporting Retail Success
We’ve done two recent No Stupid Questions stories on marketing costs related to new products. As a follow-up to those stories, Brand Botany founder Lesley McIntosh, a fractional CMO and advisor to emerging beauty brands,...
As Yuka Gains Millions Of Users, Beauty Industry Insiders Question The Veracity Of Its Product Ratings
With over 20 million users in the United States and 25,000 Americans signing up for Yuka daily, the food and cosmetics label analyzing app is drawing sharp criticism from some beauty industry insiders who argue it panics...
“Get The Discipline In Early”: Bridge Mentorship Cohort Brands On Professionalizing For Scale
For beauty brand founders scaling their businesses in a multipolar beauty industry, Cristina Nuñez, co-founder and general partner at beauty and wellness investment firm True Beauty Ventures, has some straightforward advice that can be difficult...
