Knowledge
8 AI-Powered Startups Helping Beauty Brands Cut Costs And Grow Smarter
There’s no aspect of business or life untouched by artificial intelligence these days, from soil to shelf and from conception to death—and even beyond. While the full impact of the disruptive technology on the workforce remains...
Beauty’s New Transparency Isn’t About Ingredients. It’s About Money.
In a TikTok post from Dec. 24, founder Chelsea Branch reveals her hair tools brand Kōv Essentials reached a six-figure revenue milestone in its first month and crossed $1 million in first-year sales, all without spending...
Beauty Industry Insiders See Expressive Eye Makeup Coming Back In A Big Way
If you’re looking for a break from lip balm mania, the eye makeup category could offer some relief. Recent Circana data shows it returned to growth in 2025 after a dip, with mascara in particular helping lift...
Swan Beauty Launches AI Smart Mirror For At-Home Skin Analysis, Makeup Guidance And Shopping
Artificial intelligence is changing the way we look at ourselves, both literally and figuratively. Along those lines, Swan Beauty’s AI-powered smart mirror doesn’t just reflect the image of the person gazing at it, but...
As Emilie Heathe Shuts Down, Its Founder Lays Out 6 Tough Realities Of Building An Indie Brand
Even as Emily Heath Rudman was winding down luxury clean makeup and nail brand Emilie Heathe, she held out hope for a last-minute savior in the form of an investor, a strategic buyer or a burst of virality that...
How Inference Beauty Is Using AI To Turn First-Party Data Into Higher Conversion Rates
Inference Beauty founder Estella Benz argues the future of beauty e-commerce will be decided not by who adopts artificial intelligence first, but by who feeds it the most meaningful data. “Any kind of...