Knowledge
Indie Beauty Brands Grapple With Whether To Offer Free Shipping
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 founders and executives: Why do you or do you not offer free shipping for e-commerce purchases?
Old Habits Are Hard to Break: Getting Consumers To Give Your Brand A Go
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 founders and executives: What’s the hardest part of convincing consumers to change their beauty or wellness habits to try your products?
Five Steps Beauty Brands Must Take To Become Certified To Sell In The European Union
When U.S. indie beauty brands begin to gain traction domestically, it’s common for founders to get the itch to go international, often setting their sights on the $91.1 billion European cosmetics and personal care industry. Stretching into any foreign market can be daunting, and the EU is no exception. There are different retail ...
Go Big, Young Brand: Indie Entrepreneurs Discuss The Challenges Of Scaling Up
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 18 founders and executives: How did you scale up?
Tales From The Influencer Marketing Trenches
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 founders and executives: What’s your experience been like working with influencers?
Five Tips For Creating Captivating Retail Experiences
In an unusual twist to the digital age, brick-and-mortar locations are being reevaluated and revived. Brands like Glossier, Winky Lux, Madison Reed, Goop, The Nue Co, e-Salon and Dirty Lemon born to thrive on social media and e-commerce have introduced pop-ups, stores and salons. Christopher Skinner, founder of School House, a creative ...
