Knowledge
A Look At The Complicated Rules Governing Influencer Partnerships
In a Twitter post on Monday, makeup brand founder and social media sensation Jeffree Star compared beauty companies compensating influencers for shout-outs to Pepsi paying to appear in a movie. “It’s advertising,” he proclaimed. Indeed, influencer endorsements are advertising and regulated as such by the Federal Trade Commission, the agency policing deceptive marketing.
Indie Beauty Brand Founders Share The Charitable Organizations They Support
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 14 founders and executives: What’s an organization or cause you’ve supported, and why?
Indie Beauty Brand Founders Discuss Driving Sales And Engagement Via Social Media
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 10 founders and executives: What’s a social media tactic that’s driven engagement and sales?
How Indie Beauty Entrepreneurs Effectively Manage Their Teams
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 founders and executives: What’s the hardest part of being a manager, and how do you approach the challenge with your team?
Giving Thanks: Beauty Brand Founders Acknowledge Those Who’ve Made Their Businesses Possible
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 21 founders and executives: Other than yourself, who’s integral to making your brand work?
Podcast Power: Indie Beauty Brand Founders Discuss The Spoken Word Medium
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 10 founders and executives: Have you ever been on a podcast, and would you recommend it?
