Knowledge
How Clean Beauty Retailers Are Trying To Fix Their Diversity Problems
In 2016, Gwyneth Paltrow literally published the book on clean beauty. That book, “Goop Clean Beauty,” recommended detoxing, seeing expensive dermatologists, improving gut health by curbing consumption of gluten, chlorinated water and food preservatives, and shopping for beauty...
What It’s Really Like To Pitch Retailers As A Black Beauty Entrepreneur
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 20 founders: As a Black brand owner, what’s it been like for you to pitch retailers, and how do you think they could...
Need Help Sorting Through The Current Social Media Environment? Check Out These Five Resources
Engaging with customers and generating leads through social media in today’s climate can be extremely tricky for small business owners. Not only must they stay updated on and knowledgable about the social platforms used by current or prospective...
Estée Lalonde On How The Pandemic And Black Lives Matter Are Changing The Beauty Influencer Business
The pandemic has put the careers of most influencers in flux. Beauty and lifestyle guru Estée Lalonde’s career is no exception. The break from big events and splashy campaigns has allowed her to ponder the state of the...
Beauty Brand Founders Discuss The Tricky Task Of Asking Friends And Family For Money
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask a dozen brand founders and executives: Have you raised a friends and family round? If so, what key strategies helped you raise the...
Beauty On Amazon Part 2: Evaluating Options Available To Beauty Brands When Engaging Amazon
In Part 1 of our Beauty On Amazon series, we explored why Amazon is so invested in becoming a major player in beauty retail and what makes the industry so attractive...
