Knowledge

When it started in 2016, Vegamour was structured to handle logistics in-house. Its hero product was an eyelash growth serum in a small tube, and it could send out up to 1,000 orders a day at $2.50...

Before brands forecast finances, settle on channel strategies and venture out into the market, Elena DiGiovanni, strategy and corporate development specialist at Beauty Independent parent company Indie Beauty Media Group, recommends they ponder the following question: “Who do...

At the beginning of 2020, our top goals seemed aligned. We had set expectations for the year. Then, it was nothing like we expected. The main themes of 2020 were disruptive awakenings and...

This year has been unlike any other, creating unforeseen challenges for entrepreneurs, from supply chain shortages and soaring unemployment to a work-from-home revolution and e-commerce boom. Persistent questions about the effects of the pandemic and economic...

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 37 founders and executives: What indie beauty trends do you think will be big in 2021?

It’s been a rough few years for science, to put it mildly. In the beauty industry, a wave of startups and entrepreneurs touted natural and organic ingredients as the hallmarks of safety and purity, leaving chemists’ lab-created molecules...