Nopalera Founder Sandra Velasquez On How To Build A Status Lifestyle Brand

When Nopalera extends to haircare next week, it will be another step on its path to building a lifestyle brand. The Latina-owned premium bath and body care brand is coming out with cactus-shaped...

Are Beauty Product Launches And R&D Due For A Correction?

In a recent LinkedIn post, cosmetic chemist Kelly Dobos wrote, “I expect some big contractions in the beauty industry in coming years. R&D (and product launches) will experience shrink and become more focused but regulatory,...

Standing Out In The Increasingly Crowded Sun Care And Self-Tanning Categories

Sun care and self-tanning are sizzling as consumers scoop up products for sun protection and a sun-kissed glow without harmful ultraviolet radiation exposure, but crowding in the categories is making it harder for brands to stand...

Prakti, Sofie Pavitt Face And Dr. Idriss’s Biggest Lessons From The Bridge Mentorship Program

For beauty investors, gross margin is the current reigning metric for brand evaluation. “Gross margin we believe is equivalent to capital efficiency in today’s world, where you’re spending your dollars from a marketing perspective and eventually what...

Beauty Brands’ Life Expectancy And The Implications For M&A

According to management consultancy McKinsey & Co., the life expectancy of an S&P 500 company in 1935 was 90 years. In 2010, it was 14 years—and company life expectancy has only shrunk since then. Andrew...

The Formulation Process Is Broken If It Takes 40 Tries To Get A Product Right

In an interview last month with Beauty Independent, Oliver Nordlinger, co-founder and partner at Monogram Capital Partners, the private equity owner of manufacturer Prime Matter Labs, pointed out the path from beauty product concept to...