What’s With All The Secrecy About The Relationship Between Beauty Manufacturers And Brands?

Traditionally in the beauty industry, brands have kept their contract manufacturers under wraps and vice versa, and the main tool to enforce secrecy has been a non-disclosure agreement. There are reasons to believe that greater candidness...

From Different Packaging For Different Distribution To Low-pH Products, Trends Behind-The-Scenes Beauty Companies See Bubbling Up

Many beauty brands are trying to incorporate sustainability measures, but the production processes and packaging responsible for making and encasing their products don’t necessarily support their sustainability ambitions. The good news, according to beauty suppliers, is...

Is Prestige Beauty Hitting Its Peak? Beauty Industry Insiders Don’t Think So.

In a recent Business of Fashion article, beauty correspondent Daniela Morosini wrote, “In beauty, prestige may be at its peak,” and highlighted challenges facing the sector such as crowding, the quality of masstige and mass...

Why Founders Think DTC Is Being Underestimated Today And Other Takeaways From Uplink Expo LA 2024

Beauty brand founders are deluged with advice. Go omnichannel, those doling it out insist. Don’t focus on an exit, they posit. But advice without real experience is generally less valuable than the time it took to spew it....

“A 24/7 Job”: Glow Recipe, Le Mini Macaron And Fazit On What It Takes To Achieve Social Media Success

TikTok virality lasts days or possibly weeks if a brand is lucky, but achieving long-term success on social media requires deep commitment well beyond that. “We’re a content factory,” said Christina Kao, founder of...

4 Tips For Founders Hoping To Sell Their Brands From Those Who’ve Done It

In 2022, founders Ju Rhyu of Hero Cosmetics and Michal Berski of Curlsmith sold their companies for $630 million and $150 million to Church & Dwight and Helen of Troy, respectively—and there’s already chatter...