Is Body Care, Long Overlooked In The Beauty Industry, Finally Getting Its Due?

Body care, an oft-ignored category that’s risen during the pandemic, could be the next big beauty industry money maker. At least, that’s what many industry insiders believe. During an episode of Beauty Independent’s In Conversation...

In 2020, Programs To Support BIPOC Brands Proliferated. What Should Be Done Now?

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 36 brand founders and executives: Following Black Lives Matter protests in 2020, retailers and brands such as Credo and Tower 28...

Six Major Beauty Retail Changes The Pandemic Has Accelerated

Plenty of retailers took huge hits last year. According to Retail Dive’s count, nearly 30 filed for bankruptcy in 2020, including Neiman Marcus, Lord & Taylor and Century 21. However, amid the pandemic that shuttered stores and...

Launching A Product Is Hard. These Are The Steps Brands Should Take To Do It Right

To Courtney Regan, director of global marketing and communications at Cosmetic Solutions, it can’t be emphasized enough that launching a product is the most pivotal milestone in a brand’s life cycle. “You’ve been through the product development...

Are Beauty Brands Getting The ROI They Want From Digital Advertising?

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 26 brand founders and executives: What digital advertising have you tried, and have you gotten the return on investment you expected from it?

Move Over Skincare. Incubators Look To Other Categories To Grow Their Portfolios

Skincare, you’ve had a good run. As beauty incubators and investors eye the product landscape, they single out masstige body care, supplements and prestige haircare as big opportunities in 2021. During Beauty Independent’s In Conversation webinar last Wednesday,...