IBMG Communications Expert Cassandra Boler’s Five Funny And Inspirational Social Media Picks From This Week

Communication and social interaction play vital roles in human life. They underpin how we share information and build relationships. Adhering to social distancing and stay-at-home orders has forced us to completely rethink how we communicate and interact.

Five Social Media Trends IBMG Communications Expert Cassandra Boler Spotted This Week

As individuals, families, friends and businesses, we’re coping with and adjusting to the global pandemic in very different yet similar ways. Although it can be overwhelming at times, social media helps unite us as we navigate the crisis...

What Beauty Brand Founders Think About Retailers Destroying Returned Merchandise

By picking up on Ulta Beauty employee Bianca Ann Levinson’s viral TikTok video showing the retailer’s practice of destroying or “damaging out” returned beauty products, the publication Dazed stirred a heated discussion in the beauty industry about how...

Airless Pumps And Large Sizes: How The Pandemic Is Shaping Beauty Packaging

There may be no other period in history in which packaging has received as much consumer attention as it has during this pandemic. The mysteries lurking on the exteriors and in the interiors of merchandise have put it...

Is Safe Beauty The New Clean Beauty?

In the years leading up to the pandemic, the clean beauty trajectory had been one of unmitigated progress. In 2010, The Detox Market first popped up in Los Angeles, and Follain and Credo started three and five years...

The Marketing Changes Brands Are Making To Improve Their Bottom Line And Relevance During The Pandemic

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 20 brand founders and executives: How have you changed your marketing strategy during the COVID-19 crisis?