How Indie Beauty Brands Are Celebrating Diwali—And Inviting Everyone To Join In

As brands inspired by Indian beauty or I-Beauty multiply, the traditions that inform it are increasingly becoming part of the conversation in the beauty industry outside of India. Holiday traditions, of course, are important facets of cultures around...

Ulta Beauty Will Place In-Store Shops At Target Locations. Is The Move A Good Idea?

The traditional demarcations in the beauty industry separating mass from class have been fading for years. Now a marquee high-low retail partnership between Ulta Beauty and Target will test whether any of the remaining boundaries hold....

Four Keys To Conducting A Market Analysis In The Beauty Sector

When Elana Drell-Szyfer, now CEO of RéVive, was running makeup artist-founded cosmetics brand Laura Geller, she came to a critical crossroads. “One of the key points of differentiation for Laura was that her products were made in...

Beauty Brands Are Confronting A Rash Of Pandemic-Related Scams

Small businesses can be susceptible to scammers, an issue Beauty Independent has covered in the past. In this edition of our ongoing series posing questions to beauty entrepreneurs, we ask 11 brand founders and executives: Have you...

Are Beauty Companies’ Grants And Mentorship Efforts Delivering On Promises To Boost Black-Owned Brands?

The killing of George Floyd on May 25 and subsequent Black Lives Matter protests instigated a racial reckoning in the United States and elsewhere in the world that led to calls for police reform and increased diversity in...

Is Wellness A Pandemic-Proof Category? The Nue Co., Tea Drops And Lola Founders Weigh In On Its Resilience

The pandemic has changed the way beauty and wellness brands—both indie and otherwise—do business. Jordan Gaspar, president and managing partner of AF Ventures, Jordana Kier, co-founder of Lola, Sashee Chandran, founder and...