The Rise Of Respiratory Wellness

Amid a pandemic that brutally attacks the respiratory system, it should come as no surprise that products designed to bolster lung health and purify the air we breathe have cropped up, forming a nascent personal care...

How Beauty Brands Are Handling The Holiday Shipping Crunch

There’s been a lot of talk lately about the shipping crunch this holiday shopping season or the dreaded so-called shipageddon. In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 32 founders...

Brand Founders And Execs Weigh In On Sephora’s And Ulta Beauty’s Big Retail Partnerships

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 28 founders and executives: What do you think of the recently revealed partnerships between Ulta Beauty and Target, and Sephora and Kohl’s?...

What’s Behind The Fragrance Category’s Surprising Recent Growth—And The Brands Poised To Keep It Going

Fragrance has been the beauty industry’s dark horse during the second half of 2020. In the second quarter, the category in the United States prestige beauty segment was down 37% thanks to stay-at-home orders and retail shutdowns, but...

Beauty Entrepreneurs Share How They Learned To Communicate Their Brand’s Story

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 27 founders and executives: How has the story of your brand evolved over time, and what tools have helped you hone it?

After Independent Testing Discovers Purito’s Mistaken SPF Claim, How Can Sun Care Brands Regain Consumers’ Trust?

Gushing about K-Beauty brand Purito’s Centella Green Level Unscented Sun SPF 50+ in Business Insider, reporter Alison Barretta wrote, “When I use it, I’m often able to skip moisturizer and makeup because it makes my complexion...