The Founders Of Odacité And Skin Design London Share Three Tips For Retail Success

Odacité founder Valérie Grandury has a clear rule of thumb when evaluating a possible retail partner—and it’s not to place her clean skincare brand in every store possible. “We pick the people we want to work with...

Why Most Beauty Brands Find Focus Groups Valuable—And Reasons Some Don’t

In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we ask 15 brand founders and executives: Have you ever conducted a focus group?

What John Burry Learned About The Challenges Of Brand Incubators From Running Brandable

In the consumer packaged goods industry, a confluence of factors, including an influx of venture capital, low barriers to entry in direct-to-consumer distribution, shifting generational product preferences and retailers hungry for younger consumers, has sparked a boom in...

Minneapolis Beauty Entrepreneurs On Running A Business During A Year Of Police Brutality, Social Uprising And Resilience

It’s been a heavy year for Minneapolis. George Floyd’s death in the Powderhorn Park neighborhood of the city on May 25 last year sparked outrage and worldwide protests as people demanded justice for his killing and systemic change...

Five Things Beauty Brands Need To Understand To Develop A China Strategy

For beauty brands, China isn’t an ancillary market, but a primary opportunity that requires a tailored strategy. The beauty industry in the enormous country is outpacing its competition and set to...

Beauty On Amazon Part 5: What Does The Future Hold For Amazon?

Over the past year, Beauty Independent’s Beauty On Amazon five-part series has examined Amazon’s place in the beauty industry—where it stands now, where the platform has ambitions of going and how the industry has evolved its...