Four Tips For Breaking Into Mass-Market Retail In The UK

When Fenty Beauty launched in the United Kingdom, it first entered Harvey Nichols in 2017, the same year it debuted in the United States exclusively at Sephora, before rolling out to Boots two years later. The choice of...

Allure Is Curtailing Its Use Of Sustainability Buzzwords. What Eco Buzzwords Do Brands Want Reconsidered?

Last week, Allure revealed it’s prohibiting the word “recyclable” to describe plastic, being very circumscribed in its use of the words “biodegradable” and “compostable,” and banning the words “earth-friendly,” “eco-friendly” and “planet-friendly” in...

What Does Being “Black-Owned” Mean In 2021?

In late May 2020, in the midst of the worldwide Black Lives Matter protests following the murder of George Floyd, gaping racial disparities in COVID-19 care and deaths, and economic uncertainty, fashion designer Aurora James was social distancing...

Five Things Brands Need To Consider To Be Retail Ready

Direct-to-consumer distribution has been a go-to strategy for cash-strapped startups because of its low barriers to entry, but retail still has major benefits for business.   Even as some brick-and-mortar concepts, particularly department...

The Prestige Cosmetics Brands Everyone Is Talking About

After the pandemic took hold in the United States in the spring of last year and the economy plunged into one of the biggest collapses in history, prestige beauty sales tanked, especially in color cosmetics. Still,...

The Services Beauty And Wellness Entrepreneurs Are Rushing To Get—And Why Some Are Holding Off

With all adults in the United States eligible for a coronavirus vaccine, beauty service providers hit hard by the pandemic could be due for a major rebound. To suss out whether that rebound is already starting to happen,...