Ulta Beauty’s Muffy Clince, Fat Mascara’s Jennifer Sullivan And Holistic Beauty Group’s Robyn Watkins On Beauty Trends Set To Reign In 2022

The beauty industry bounced back this year as people began to realize pandemic conditions are a lasting feature of modern existence rather than a momentary blip. But how different will 2022 look? Current beauty...

Chanel’s $825 Advent Calendar Was A Big Social Media Fail. What Can Indie Brands Learn From It?

The buzz Chanel generated with an $825 advent calendar inspired by its iconic No. 5 perfume wasn’t the kind of buzz it was looking for. After TikTokker Elise Harmon unboxed the advent calendar to reveal keychains, a string...

Factors To Consider When Developing Products For Skin Health

With so much choice in the skincare space, customers aren’t interested in slathering just any product on their face. They’re looking for transparent ingredient lists, personalized products for their skin issues and formulas that promote skin health, not...

The Innovations Driving Opulus Beauty Labs, Plus And Droplette—And Challenges They’ve Faced

The sheer volume of beauty products being marketed to consumers can make even the most discerning shopper’s head spin. Amid the profusion, some beauty industry insiders like Beauty Heroes founder Jeannie Jarnot

How The Pandemic Has Permanently Changed Work For Beauty Entrepreneurs And Execs

In this edition of our ongoing series posing questions relevant to indie beauty, we ask 28 beauty entrepreneurs and executives: What ways have your work life and practices changed since the pandemic that you think won’t change back?...

The Beauty Trends Editors, Hairstylists, Makeup Artists And More Hope Will Be Big In 2022

In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we ask 14 beauty editors, aestheticians, hairstylists, makeup artists and doctors: What are beauty trends you hope to see in 2022?