The Lowdown On Beauty Product Certification

For brands, the process of becoming certified by third-party organizations can be tedious. There’s a big group of possible certifications to explore, and a web of domestic and international suppliers to get in order to meet their requirements....

What Beauty Brands Should Know About Expanding From Direct-To-Consumer Distribution To Retail

Even in an age when consumers anywhere can shop from beauty brands online, retailers remain incredibly attractive prospects for them. After originally starting in direct-to-consumer distribution, Maes Face, gen Z skincare line, and Vegamour, a brow,...

A Cosmic Guide To October 2021: Horoscopes For Beauty Entrepreneurs

Libra season begins with our last Mercury retrograde of 2021. This time, in Libra, we look back at past conversations to see where the discourse went awry and where balance is needed. As long as we...

What Beauty Editors Want Brands To Send—And What They Absolutely Don’t Want Them To Send

Before the pandemic, beauty closets were staples of women’s publications. Designated rooms or shelves at publications’ offices, they were filled with new launches typically organized by category to help beauty editors keep track of the deluge of products...

Tricked-Out Treatment Centers Are The New Spa

Is the spa day passé? The experience of donning a plush robe and slippers to shuffle from facial to massage to manicure is being replaced by wellness-boosting protocols that...

Female Athletes Are Scoring Wins As Next-Gen Beauty Influencers For Indie Brands

For a brand that’s been on the market for a year, LatinUs Beauty learned fast how to make a power play. Early 2021, the made-in-California haircare brand scouted celebrity ambassadors from Mexico’s Club de Fútbol América, the...