The Tricky (And Costly) Question Of Whether To Handle PR And Marketing In-House Or Outsource

In this edition of Beauty Independent’s ongoing series posing questions relevant to beauty entrepreneurs, we ask 36 brand founders and executives: How do you market and advertise your products? Do you work with a public relations agency or...

What’s Behind The Sexual Wellness Retail Revolution?

In 2021, sex stuff has become mainstream. Consumers can buy lube at Nordstrom, vibrators at Holt Renfrew and arousal oils at Urban Outfitters rather than having to patronize sex shops for intimate goods....

The Many, Many, Many Strategic Shifts That Got Beauty Brands Through The Pandemic So Far

With the United States crossing a year since the first lockdowns were imposed to stem the spread of the coronavirus, which has claimed more than 530,000 lives in the country and 2.62 million globally, we decided to check...

What The Beauty Industry Will Look Like After The Pandemic Subsides

With President Joe Biden pledging there will be enough vaccines for every American at the end of May and Dr. Anthony Fauci, chief medical advisor to the White House, forecasting the United States could see a “degree...

A New Crop Of Wellness Startups Is Joining The Mushroom Rush

In recent years, mushrooms have gone from side dish to nutritional supplement staple. Now, a new crop of startups is seizing on the myriad of mycelium opportunities that abound across the wellness space. Interest...

How Beauty Entrepreneurs Who Are Mothers Handle The Many Challenges The Pandemic’s Thrown At Them

We’re now a year into a global pandemic that’s been especially hard on small business owners and working mothers. Many independent beauty brand founders occupy both roles, making the challenging stretch all that more challenging.  A...