How To Prepare For And Secure Salon Distribution
There’s no better ambassador for your brand than a trusted hairdresser, but breaking into salons isn’t as straightforward as booking an appointment for a trim. If you want to sell your goods at salons, you almost always have to obtain a contract with a manufacturer’s representative or a professional product distributor. Today, these gatekeepers ...
How Indie Beauty Brands Identify The Right Contract Manufacturers For Them
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 brand founders and executives: How did you choose your contract manufacturer?
A Prescription For Skincare Sales Results In Physicians’ Offices
Beauty brand founders may want to consider making appointments with their doctors. Skincare sales in the physicians’ channel surged 6% to $900 million in 2016, the latest year for which data is available, according to Kline. While the segment is growing, it’s ruled by large brands—Kline names SkinCeuticals, SkinMedica and Obagi as the ...
How Indie Beauty Brands Heat Up Sales During Summer’s Slow Months
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 10 brand founders and executives: Is there such a thing as a summer slump when it comes to sales? If so, how do you confront it?
Ready Your Brand To Meet Today’s Sustainable Beauty Standards
Packaging is the first thing customers notice, and it’s the first opportunity brands have to present their products and missions to them. Whether it’s colorful or plain, has simple or complex encasements, packaging is a visual cue that can go incredibly right or incredibly wrong. And it today comes with the added pressure of ...
How Indie Beauty Brands Are Dealing With Instagram’s Algorithm Changes
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 20 brand founders and executives: Have you been impacted by the algorithm changes at Instagram, and have you changed your approach to the platform?