Will Kylie Cosmetics Be A Savior Or Sinker For Coty Inc.?

Queried by Beauty Independent, beauty industry experts give Coty Inc.’s $600 million purchase of a 51% stake in Kylie Cosmetics a mixed grade. The deal values Kylie Cosmetics, which will be renamed Kylie Beauty to accommodate category expansion,...

Like Or Dislike? Beauty Brand Founders And Influencers Weigh In On Instagram Removing Likes

In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we ask 15 brand founders and influencers: What do you think of Instagram removing likes from posts?  

Has The Beauty Industry Finally Reached Peak Celebrity Brand?  

Coty Inc. is spending $600 million for a majority stake in Kylie Cosmetics, a brand that’s facing a much different beauty landscape today than it did when it launched four years ago. Partially due to its rise, celebrities...

Jeffree Star And Shane Dawson Reveal Money Secrets The Beauty Industry Has Kept Under Wraps. Will Others Follow Suit?

Even in a beauty industry nodding toward transparency, talking about money is taboo. Jeffree Star has broken that taboo big time. Leading up to the super influencer and brand founder’s collaboration with comedian and YouTuber Shane Dawson, the...

The True Cost Of Launching At A Big Beauty Chain

For many beauty brand founders, landing a deal with Ulta Beauty or Sephora is a dream. That dream can quickly turn into a nightmare if they secure a deal, but aren’t able to support a store rollout. Global...

Little Brand, Big Retailer: The Reality Of Entering A Major Chain

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 13 founders and executives: What impacted your brand upon entering a big retailer?