Knowledge
The Power Of Authority In Professional And Traditional Retail Beauty Distribution
The beauty industry’s focus is shifting from celebrity to authority. In line with that shift, for its In Conversation webinar last week, Beauty Independent hosted a trio of leaders from brands grounded in...
What Is Blonde?: A Conversation With Tressie McMillan Cottom
Tressie McMillan Cottom, an author, sociologist and associate professor at University of North Carolina at Chapel Hill, started 2023 off with a bang. On Jan. 1, she ignited a conversation on TikTok about the...
Four Keys To Beacon Award Winner Common Heir’s Early Success
Just shy of its two-year anniversary, Common Heir has much to celebrate. The skincare brand’s sales have jumped 3X year-over-year thanks to retail expansion and direct-to-consumer strength.
Has The Beauty Influencer Brand Bubble Popped?
For influencers looking to get into beauty, 2023 couldn’t have started less auspiciously. Forma Brands, an incubator with brands connected to influencers and celebrities the likes of Jaclyn Hill and Ariana Grande, who’s taking hers, R.E.M. Beauty, elsewhere,...
Doctors Are Skincare’s Biggest Stars (Again)
There’s a new generation of doctors entering the beauty industry that have gone from medicine to social media to skincare merchandise. Their brands, including Dr. Whitney Bowe Beauty, Jori, Dr. Devgan Scientific Beauty, PillowtalkDerm...
Makeup Trends That Will Reign In 2023—And Some Set To Sunset
As we continue to look forward to next year, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 23 color cosmetics brand founders, executives and experts the following questions: What makeup...
