“A 24/7 Job”: Glow Recipe, Le Mini Macaron And Fazit On What It Takes To Achieve Social Media Success

TikTok virality lasts days or possibly weeks if a brand is lucky, but achieving long-term success on social media requires deep commitment well beyond that. “We’re a content factory,” said Christina Kao, founder of...

4 Tips For Founders Hoping To Sell Their Brands From Those Who’ve Done It

In 2022, founders Ju Rhyu of Hero Cosmetics and Michal Berski of Curlsmith sold their companies for $630 million and $150 million to Church & Dwight and Helen of Troy, respectively—and there’s already chatter...

These Investors Are Sticking With The Consumer Sector As Others Leave It

Some venture capital firms have been pivoting away from the consumer sector. In light of that pivot, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 15 investors...

Interested In Getting Into Bluemercury? Here’s What You Need To Know

Frustrated by the uninspiring experience of shopping for beauty in department stores, Marla Beck launched Bluemercury in 1999 with her husband Barry to foster shoppers’ discoveries of indie beauty brands.  “I always...

The Case For And Against Stock Beauty Formulas

In the beauty industry, there’s been a push toward brands owning custom formulas as they seek to differentiate themselves in a crowded market and appease investors prioritizing intellectual property. Still, a substantial portion of beauty products made and sold...

Salons Had A Slow Holiday Season—And It’s The Talk Of TikTok

The holiday season wasn’t very merry for salon industry, and hairstylists and their clients are taking to TikTok to dish on the reasons why.  In a Dec. 21 video on the platform,