Knowledge

Beauty brand founders are deluged with advice. Go omnichannel, those doling it out insist. Don’t focus on an exit, they posit. But advice without real experience is generally less valuable than the time it took to spew it....

TikTok virality lasts days or possibly weeks if a brand is lucky, but achieving long-term success on social media requires deep commitment well beyond that. “We’re a content factory,” said Christina Kao, founder of...

In 2022, founders Ju Rhyu of Hero Cosmetics and Michal Berski of Curlsmith sold their companies for $630 million and $150 million to Church & Dwight and Helen of Troy, respectively—and there’s already chatter...

Some venture capital firms have been pivoting away from the consumer sector. In light of that pivot, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 15 investors...

Frustrated by the uninspiring experience of shopping for beauty in department stores, Marla Beck launched Bluemercury in 1999 with her husband Barry to foster shoppers’ discoveries of indie beauty brands.  “I always...

In the beauty industry, there’s been a push toward brands owning custom formulas as they seek to differentiate themselves in a crowded market and appease investors prioritizing intellectual property. Still, a substantial portion of beauty products made and sold...