Knowledge
Here For The Tea Creator Samantha Rabinowitz, Chronicler Of Beauty Influencer Missteps, Dies
Samantha Rabinowitz, creator of the popular beauty influencer drama channel Here For The Tea, has died. The news was revealed by her older sister Lisa Greenspoon. On Rabinowitz’s Instagram account Monday, Greenspoon wrote, “She passed away...
Early-Stage Investors On Margins, Valuations And The Importance Of Retail
Enticed by steep margins, consumers’ willingness to try new products, and lucrative exit opportunities, early-stage investors have multiplied in the beauty category. Among the firms actively backing emerging beauty brands are CircleUp, Verity Venture Partners...
How And Why Beauty Brands Are Utilizing Pinterest To Reach Consumers
With Apple’s iOS 14 update impacting the effectiveness of digital advertising, beauty brands are rethinking their strategies for connecting with consumers. Many are testing Pinterest to avoid the pitfalls of other platforms. To find out more about...
The Forces Behind SkinSpirit, Ever/Body And Vspot On The State Of The Med Spa Industry
Characterized by the BBC and Business of Fashion as the “Zoom boom,” med spas are noticing people flocking to their services to remedy what they perceive as problems with the faces they’re staring at all day...
Game Over For RFLCT: What The Demise Of Valkyrae’s Brand Signals About Influencers, Blue Light And The Beauty Industry
In the history of beauty brands marrying influencers with seasoned executives, RFLCT may have the shortest tenure. Less than two weeks after gamer Rachell “Valkyrae” Hofstetter went public with the news of the skincare brand she...
How Beauty Brands And Specialty E-Tailers Can Win In An Online Environment Dominated By Amazon
Although Amazon’s early pandemic reign over commerce appears to be fading a bit, its influence on digital shopping habits remains pervasive. In order to resonate with and reach shoppers in an online environment with such a massive player,...
