Knowledge
NPD’s Larissa Jensen Believes The Beauty Industry Is Heading Into A Strong Makeup Cycle
Over the last few years, skincare has been the engine of the beauty industry. Larissa Jensen, VP and beauty industry advisor at The NPD Group, believes it’s makeup’s turn to take over that role.
Five Marketing And Public Relations Strategies Boosting Beauty Brand Awareness Now
The pandemic has dramatically shifted the marketing and public relations landscape. Confronting the shifting landscape, indie beauty brands have had to find new ways to boost awareness. Exactly how are they doing that? According to brand founders and...
Here For The Tea Creator Samantha Rabinowitz, Chronicler Of Beauty Influencer Missteps, Dies
Samantha Rabinowitz, creator of the popular beauty influencer drama channel Here For The Tea, has died. The news was revealed by her older sister Lisa Greenspoon. On Rabinowitz’s Instagram account Monday, Greenspoon wrote, “She passed away...
Early-Stage Investors On Margins, Valuations And The Importance Of Retail
Enticed by steep margins, consumers’ willingness to try new products, and lucrative exit opportunities, early-stage investors have multiplied in the beauty category. Among the firms actively backing emerging beauty brands are CircleUp, Verity Venture Partners...
How And Why Beauty Brands Are Utilizing Pinterest To Reach Consumers
With Apple’s iOS 14 update impacting the effectiveness of digital advertising, beauty brands are rethinking their strategies for connecting with consumers. Many are testing Pinterest to avoid the pitfalls of other platforms. To find out more about...
The Forces Behind SkinSpirit, Ever/Body And Vspot On The State Of The Med Spa Industry
Characterized by the BBC and Business of Fashion as the “Zoom boom,” med spas are noticing people flocking to their services to remedy what they perceive as problems with the faces they’re staring at all day...
