Knowledge

With Apple’s iOS 14 update impacting the effectiveness of digital advertising, beauty brands are rethinking their strategies for connecting with consumers. Many are testing Pinterest to avoid the pitfalls of other platforms. To find out more about...

Characterized by the BBC and Business of Fashion as the “Zoom boom,” med spas are noticing people flocking to their services to remedy what they perceive as problems with the faces they’re staring at all day...

In the history of beauty brands marrying influencers with seasoned executives, RFLCT may have the shortest tenure. Less than two weeks after gamer Rachell “Valkyrae” Hofstetter went public with the news of the skincare brand she...

Although Amazon’s early pandemic reign over commerce appears to be fading a bit, its influence on digital shopping habits remains pervasive. In order to resonate with and reach shoppers in an online environment with such a massive player,...

In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we ask 23 brand founders and executives: What’s an adjustment you’ve made or plan to make to deal with the supply chain disruption that’s...

Scorpio season welcomes the sign’s natural ruling planet Mars during November. Mars is the planet of initiative and action, and its effect is more than meets the eye in Scorpio. Conversations are...