Game Over For RFLCT: What The Demise Of Valkyrae’s Brand Signals About Influencers, Blue Light And The Beauty Industry

In the history of beauty brands marrying influencers with seasoned executives, RFLCT may have the shortest tenure. Less than two weeks after gamer Rachell “Valkyrae” Hofstetter went public with the news of the skincare brand she...

How Beauty Brands And Specialty E-Tailers Can Win In An Online Environment Dominated By Amazon

Although Amazon’s early pandemic reign over commerce appears to be fading a bit, its influence on digital shopping habits remains pervasive. In order to resonate with and reach shoppers in an online environment with such a massive player,...

Adjustments Beauty And Wellness Brands Are Making To Cope With Ongoing Supply Chain Disruption

In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we ask 23 brand founders and executives: What’s an adjustment you’ve made or plan to make to deal with the supply chain disruption that’s...

A Cosmic Guide To November 2021: Horoscopes For Beauty Entrepreneurs

Scorpio season welcomes the sign’s natural ruling planet Mars during November. Mars is the planet of initiative and action, and its effect is more than meets the eye in Scorpio. Conversations are...

Pivots, Obstacles And Opportunities: How CBD Beauty And Wellness Brands Are Evolving

The CBD segment was rocked in July when the Cellular Telecommunications and Internet Association (CTIA), a wireless trade organization monitoring sex, hate, alcohol, firearms and tobacco content, decided CBD was too offensive to be promoted by...

What Niche Beauty E-Tailers Are Interested In Adding To Their Assortments Right Now

As the pandemic cloistered people in their homes last year, online sales of beauty products surged 51%, according to data management platform 1010data. In a beauty industry long characterized by the centrality of physical retail, the e-commerce...