The Many Responsibilities Of The Modern Beauty Brand Marketer

Contemporary beauty CMOs have expansive responsibilities. They have to be plugged in to data, social media trends, and consumer preferences for principles, promotions and products all while grasping foundational elements of brand building. To explore how CMOs balance...

Can Beauty And Wellness Brands Help Make Social Media Better For Mental Health?

Coverage in The Wall Street Journal and Congressional testimony by Facebook whistleblower Frances Haugen has underscored that Facebook Inc.’s apps, most notably Instagram, can be dangerous for mental health, particularly the mental health of teenage girls. In...

What’s Behind The Great Beauty Retail Shakeup

A massive retail reshuffling is restructuring the beauty industry as new alliances form through acquisitions and strategic partnerships. Retail deals have taken a variety of shapes. With digital poised to capture a larger and larger share of consumer...

When Beauty And Wellness Brand Founders Start Paying Themselves—And How Much

In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we asked 15 beauty and wellness brand founders: At what point in your business did you start paying yourself? Why then, and what amount?...

American Med Spa Association’s Alex Theirsch On The Business Impacts Of Linda Evangelista Claiming CoolSculpting “Disfigured” Her

The med spa industry has had a rough go of it lately. Last year, it was dealt a blow by coronavirus-related closures. Last month, as med spas battled to recover revenues from the depths of the pandemic,...

Indie Beauty Brands Scrambled To Make The Most Of Monday’s Social Media Outage

Social media behemoth Facebook and its subsidiaries Instagram, WhatsApp and Oculus VR went dark at around 11:30 AM Eastern Standard Time on Monday and were down for about six hours. On Twitter, pundits posited the outage...