Coming To America: International Brands Talk About Breaking Into The U.S. Market

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 founders and executives of international brands: How difficult is it to break into the American market, and...

In A Class By Herself: Beauty Professor Rachel Anise Provides Unparalleled Makeup Look Breakdowns

If Beauty Independent could go back to college, we’d immediately sign up for professor Rachel Anise’s class. Better known by her apropos handle Beauty Professor, the communication scholar-cum-blogger is equal parts glamorous and geeky. On Rate My Professor,...

How Indie Beauty Bosses Take Care Of Themselves

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 10 founders and executives: How do you practice self-care?

Brand Founders Look Back At A Strong Holiday Season To Look Forward To Later This Year

As the calendar flips from holiday shopping to holiday returns, indie beauty brands are beginning to reflect on the fourth-quarter rush to determine their strengths and sore spots in anticipation of planning for this year’s busy holiday season....

New Year, New Goals: Indie Beauty Founders Share Their Brand Resolutions

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask eight founders and executives: What are your brand’s New Year’s resolutions for 2018?

Jessica Morse of Bare Beauty Bares All About Product Reviews, Brand Partnerships, Effective Pitches And The Instagram Algorithm

Bare Beauty creator Jessica Morse is the natural beauty blogger of choice for readers who aren’t deceived by BuzzFeed clickbait. She takes a careful, considered approach to product recommendations, and isn’t as wowed by social media speed and...