Beauty Entrepreneurs Discuss When Brand Makeovers Make Sense

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we asked 11 founders and executives: Why did you make the decision to rebrand and what were the key factors involved?

Natch Beaut’s Jackie Johnson Is The Unabashed Real Talker The Beauty Industry Needs Now

Natch Beaut host Jackie Johnson is a true original. A vegan from Texas who keeps it 100% real in the all-too-often superficial city of Los Angeles, there’s no one who can replicate her relatable voice...

How To Effectively Sample Beauty Merchandise

Long before Birchbox and Ipsy, Kiehl’s figured out samples create sizzle. Customers flocked to the brand’s stores in the 1990s for the then rare giveaways. Now, most beauty brands and retailers have followed Kiehl’s lead for...

Mascara, Queen Of The Beauty Industry, Fends Off Lash Extensions And Falsies

Until receiving lash extensions from Urban Retreat in Minneapolis a year ago, Kaki Ronning, a health and beauty buyer at e-commerce company Bluestem Brands Inc., struggled constantly with crumbly mascara and...

That’s Chelsea Masters Social Media With Professionalism, Personal Experience and Achingly Pretty Pictures

The natural beauty community should be super thankful That’s Chelsea‘s Chelsea Williams didn’t pin down a graphic design position after college. Graduating at the height of the Great Recession without job offers in her...

31 Questions To Ask Yourself Before Launching A Beauty Brand

Plenty of people have lost their shirts – and shoes, stockings, socks, slacks and much more – emptying money into launching beauty brands that have gone belly up. Beauty Independent doesn’t want that fate for any entrepreneur. We...