Knowledge
Most Beauty Products Become Trash. Brands Are Increasingly Making Mascaras That Don’t Have To.
Even the most minimalist makeup consumer doesn’t skip mascara. The lash lifter is perennially popular and making a better one is the dream of practically every cosmetics brand that comes to market. According to data for the United...
Why So Much Is Riding On The Success Of J.C. Penney’s Beauty Concept
At the beginning of this month, J.C. Penney announced the launch of its new beauty format featuring 170 brands, many of them indie, unknown brands led by minority or female founders. J.C. Penney Beauty’s concept of...
The Many Responsibilities Of The Modern Beauty Brand Marketer
Contemporary beauty CMOs have expansive responsibilities. They have to be plugged in to data, social media trends, and consumer preferences for principles, promotions and products all while grasping foundational elements of brand building. To explore how CMOs balance...
Can Beauty And Wellness Brands Help Make Social Media Better For Mental Health?
Coverage in The Wall Street Journal and Congressional testimony by Facebook whistleblower Frances Haugen has underscored that Facebook Inc.’s apps, most notably Instagram, can be dangerous for mental health, particularly the mental health of teenage girls. In...
What’s Behind The Great Beauty Retail Shakeup
A massive retail reshuffling is restructuring the beauty industry as new alliances form through acquisitions and strategic partnerships. Retail deals have taken a variety of shapes. With digital poised to capture a larger and larger share of consumer...
When Beauty And Wellness Brand Founders Start Paying Themselves—And How Much
In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we asked 15 beauty and wellness brand founders: At what point in your business did you start paying yourself? Why then, and what amount?...
