Knowledge
Standing Out In The Increasingly Crowded Sun Care And Self-Tanning Categories
Sun care and self-tanning are sizzling as consumers scoop up products for sun protection and a sun-kissed glow without harmful ultraviolet radiation exposure, but crowding in the categories is making it harder for brands to stand...
Prakti, Sofie Pavitt Face And Dr. Idriss’s Biggest Lessons From The Bridge Mentorship Program
For beauty investors, gross margin is the current reigning metric for brand evaluation. “Gross margin we believe is equivalent to capital efficiency in today’s world, where you’re spending your dollars from a marketing perspective and eventually what...
Beauty Brands’ Life Expectancy And The Implications For M&A
According to management consultancy McKinsey & Co., the life expectancy of an S&P 500 company in 1935 was 90 years. In 2010, it was 14 years—and company life expectancy has only shrunk since then. Andrew...
The Formulation Process Is Broken If It Takes 40 Tries To Get A Product Right
In an interview last month with Beauty Independent, Oliver Nordlinger, co-founder and partner at Monogram Capital Partners, the private equity owner of manufacturer Prime Matter Labs, pointed out the path from beauty product concept to...
The Beauty Categories And Brands Driving Sales At Bluemercury And Moda Operandi
Paying attention to their bottom lines, retailers are hedging their beauty brand bets. “A lot of times we launch new brands in five or 10 stores. So, to even be able to...
EMV: MVP Metric Or Total BS?
Twenty years after the launch of Facebook, questions about the ROI of social media marketing haven’t been settled. In an effort to suss it out, influencer management platform Tribe Dynamics applied the metric earned media value...
