Knowledge
AI Tools Beauty Brands Love For Optimizing Their Businesses
When Beauty Independent asked beauty brand founders in 2023 if they were using artificial intelligence for their businesses, some were all in, while others were more cautious. These...
Product Pricing, Seeding, Affiliate Strategies And Other Tricks Of The Beauty Trade For TikTok Shop Success
In just two years, TikTok Shop has generated $2 billion in beauty sales, but Emily Rhodes, acting head of personal care at TikTok, emphasized during a Beauty Independent In Conversation
Why Unilever Closed Ren Clean Skincare Instead Of Selling It
On Thursday last week, Unilever announced it made the “difficult decision to begin formal steps to close the Ren business” by the end of the third quarter this year. The company said, “A combination of internal factors,...
Fazit And By Rosie Jane Discuss Taylor Swift, Bethenny Frankel And Strategies For Building On Virality
In an algorithm-driven digital world where fortunes can change overnight, going viral often seems like a dream come true for beauty brands. However, bridging an instant pop and prolonged sales requires clever strategies. ...
Should The US Want A Beauty Manufacturing Job Renaissance?
One of the stated main goals of President Donald Trump’s imposition of 10% tariffs on virtually every country in the world and as much as 245% on China is to bring manufacturing jobs back to America. In the...
Sunless Tanners Get Their Moment To Shine
In a beauty industry shifting at the speedy pace of micro-trends, the desire for sun-kissed skin seems to be a perma-trend. The self-tanner and bronzer category is expanding and innovating...
