Knowledge

In the beauty industry, there’s been a push toward brands owning custom formulas as they seek to differentiate themselves in a crowded market and appease investors prioritizing intellectual property. Still, a substantial portion of beauty products made and sold...

The holiday season wasn’t very merry for salon industry, and hairstylists and their clients are taking to TikTok to dish on the reasons why.  In a Dec. 21 video on the platform,

After a fallow period, beauty M&A has been on a tear since late last year. K18, Barbara Sturm, Dr. Dennis Gross Skincare, The Honey Pot Company and more have been involved in deals,...

Retail-brand relations are in a state of flux—and so are the companies dedicated to helping orchestrate them.  Wholesale marketplaces like Faire and Bulletin that saw their businesses supercharged after the pandemic hit and interactions between brands...

“Mean Girls” viewers are calling out E.l.f. Beauty’s product placement as very un-fetch. Compared to the 2004 blockbuster and subsequent musical it’s based on, the recently released movie musical dials up the brand integration and sprinkles...

More than 60% of American consumers’ product searches begin on Amazon, according to market analytics firm Jungle Scout, and more than 310 million active customers worldwide shop on the platform, 80% of them in the United...