Big Wins Indie Beauty Brands Scored Last Year—And Ones They Hope To Score This Year

Last year, much of the news in the indie beauty world was a downer, so we thought it might be worthwhile to share some good news. So, for the latest edition of our ongoing series posing questions relevant...

Anna Priadka Closed Refillable Beauty Brand Fiils Last Year. Here’s What She Would’ve Done Differently If She Could.

On Oct. 19, Anna Priadka, founder of Fiils, sent an email to the refillable haircare and personal care brand’s customers explaining its closure. “Unfortunately, we’ve had to face the reality that we can’t make it work,” the...

The Changes Former Sephora Chief Merchant Margarita Arriagada Wants To See In The Beauty Industry This Year

Valdé Beauty founder and former Sephora chief merchant Margarita Arriagada believes the beauty industry is on the precipice of major change. “We’re entering an era where everything that was conventional has...

Haircare Trends That Will Be Hot In 2024—And Some That Will Cool

As we continue to look forward to next year, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 16 haircare brand founders and executives the following questions: What haircare trends do...

Trends That Will Rule Fragrance In 2024—And A Few That Definitely Won’t

As we continue to look forward to next year, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 20 fragrance brand founders and executives the following questions: What fragrance trends do...

Skincare Trends That Will Sizzle In 2024—And Some That Will Stumble

As we continue to look forward to next year, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 31 skincare brand founders and executives the following questions: What skincare trends do...