Knowledge
American Med Spa Association’s Alex Theirsch On The Business Impacts Of Linda Evangelista Claiming CoolSculpting “Disfigured” Her
The med spa industry has had a rough go of it lately. Last year, it was dealt a blow by coronavirus-related closures. Last month, as med spas battled to recover revenues from the depths of the pandemic,...
Indie Beauty Brands Scrambled To Make The Most Of Monday’s Social Media Outage
Social media behemoth Facebook and its subsidiaries Instagram, WhatsApp and Oculus VR went dark at around 11:30 AM Eastern Standard Time on Monday and were down for about six hours. On Twitter, pundits posited the outage...
The Lowdown On Beauty Product Certification
For brands, the process of becoming certified by third-party organizations can be tedious. There’s a big group of possible certifications to explore, and a web of domestic and international suppliers to get in order to meet their requirements....
What Beauty Brands Should Know About Expanding From Direct-To-Consumer Distribution To Retail
Even in an age when consumers anywhere can shop from beauty brands online, retailers remain incredibly attractive prospects for them. After originally starting in direct-to-consumer distribution, Maes Face, gen Z skincare line, and Vegamour, a brow,...
A Cosmic Guide To October 2021: Horoscopes For Beauty Entrepreneurs
Libra season begins with our last Mercury retrograde of 2021. This time, in Libra, we look back at past conversations to see where the discourse went awry and where balance is needed. As long as we...
What Beauty Editors Want Brands To Send—And What They Absolutely Don’t Want Them To Send
Before the pandemic, beauty closets were staples of women’s publications. Designated rooms or shelves at publications’ offices, they were filled with new launches typically organized by category to help beauty editors keep track of the deluge of products...
