Knowledge
A Cosmic Guide To October 2021: Horoscopes For Beauty Entrepreneurs
Libra season begins with our last Mercury retrograde of 2021. This time, in Libra, we look back at past conversations to see where the discourse went awry and where balance is needed. As long as we...
What Beauty Editors Want Brands To Send—And What They Absolutely Don’t Want Them To Send
Before the pandemic, beauty closets were staples of women’s publications. Designated rooms or shelves at publications’ offices, they were filled with new launches typically organized by category to help beauty editors keep track of the deluge of products...
Are Futuristic Treatment Centers The New Spa?
Is the spa day passé? The experience of donning a plush robe and slippers to shuffle from facial to massage to manicure is being replaced by wellness-boosting protocols that...
Female Athletes Are Scoring Wins As Next-Gen Beauty Influencers For Indie Brands
For a brand that’s been on the market for a year, LatinUs Beauty learned fast how to make a power play. Early 2021, the made-in-California haircare brand scouted celebrity ambassadors from Mexico’s Club de Fútbol América, the...
The Common Ground Between Clean Beauty Supporters And Detractors
Clean beauty has caused one of the biggest chasms in the beauty industry today. On the clean beauty side, beauty brands and retailers avoid certain ingredients they worry could be potentially hazardous. On the other side, there are...
The Future Of Clean Beauty
In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we ask 32 beauty entrepreneurs, executives and experts: Against the backdrop of crowding in the clean beauty segment and the backlash against it, where...
