Knowledge
Delivery Services Offer Indie Beauty Brands A New And Accelerated Way To Reach Customers
During the pandemic, DoorDash, Grubhub and Uber Eats exploded—and it wasn’t long before beauty brands realized they could piggyback on the delivery companies’ speedy services to promptly put lipstick in the hands of people satisfying their dumpling...
How Indie Beauty Brands Are Diversifying Their Marketing Strategies To Counter The Effects Of Apple’s iOS 14 Update
In January, ModernRetail predicted that Apple’s iOS 14 update would upend the advertising strategies of e-commerce companies. The publication appears to have been prescient, but we decided to check in with indie beauty brands to see just...
How To Put Together The Best Possible Beauty Product Bundle For The Holiday Season—And Beyond
The rush of the holiday season is almost upon us. For most beauty brands, product bundles will be a vital sales driver and customer acquisition tool during it. Even outside of peak gift-giving periods, they serve as vehicles...
Are Rising Costs In The Supply Chain Translating To Beauty Product Price Increases For Consumers?
In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we ask 26 entrepreneurs and executives at beauty companies: Given rising costs throughout the beauty industry supply chain and inflationary pressures more broadly, have...
Supply Chain Chaos Looks Like It Will Make The Holiday Season Less Bright For Beauty Brands—And Continue Into 2022
Kinks in the supply chain continue to hamstring the beauty industry, bringing delayed launches, reworked production schedules, expensive air freight, threat of higher prices, squeezed margins and the potential of holiday shortages with them. Alicia Yoon, founder and...
“Nothing Short Of Extraordinary”: A Look At Beauty’s Performance In The Second Quarter
“I am ready to share some exhilarating numbers with you,” said Larissa Jensen, VP and beauty advisor at market research firm The NPD Group, to kick off Beauty Independent’s quarterly snapshot In Conversation webinar...
