31 Questions To Ask Yourself Before Launching A Beauty Brand

Plenty of people have lost their shirts – and shoes, stockings, socks, slacks and much more – emptying money into launching beauty brands that have gone belly up. Beauty Independent doesn’t want that fate for any entrepreneur. We...

Will Fragrance Be The First Non-Gendered Beauty Category?

Before she could purchase perfumes herself, Wendi Berger would nick her father’s Eau Sauvage from Christian Dior, a fresh citrus men’s cologne deepened by a woody vetiver base. “I wasn’t attracted to super floral girly scents,”...

Juggling Act: Founders Discuss The Challenges Of Heading Brands While Working Elsewhere

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask nine founders: How do you balance running a beauty brand with your day job?  

How To Price A Beauty Product

There is nothing more basic and more complex than pricing products. Prices can be the difference between profit and loss, and communicate to consumers a brand’s positioning in the crowded beauty marketplace. Stumble on either the financial...

Beauty E-Commerce Websites Dropped From Shopify Payments Processing Service

Following 14 months of preparation, Bella Vérité launched on Feb. 15 with 30 leading natural beauty brands, including Agent Nateur, Ilia, Indie Lee, Josh Rosebrook, Pai Skincare...

How To Break Into Influencer Marketing

Let’s face it: A multimillion-dollar Super Bowl ad is probably not in your near future. Luckily, you don’t have to spend mega bucks to get in front of customers. Influencer marketing is within reach for small companies. Be...