“Honest Review Destination”: VC-Backed Platform Flip Drives Engagement And Purchases With Shoppable Product Review Videos

Flip wants to flip the script on the online beauty and wellness shopping experience.  Founded by serial entrepreneur Nooruldeen “Noor” Agha, the social commerce app that lets users watch...

What It Was Like For The Founders Of Selfmade, Mad Rabbit And Cake To Raise Early-Stage Funding

Securing funding can be difficult for brands at any time, but beauty and wellness entrepreneurs that have accomplished it largely agree that the first few dollars are often the most challenging. In the most recent episode of Beauty...

Running A Brand While Parenting Is Hard. The Pandemic Made It Harder. Here’s How Beauty Entrepreneurs With Kids Are Handling It All Now.

In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we asked 27 beauty entrepreneurs and executives who are also parents: As another school year starts that’s impacted by the pandemic, how are you...

Refill Shops Are Proliferating To Combat Personal Care’s Plastic Problem

Shopping and sustainability aren’t the most likely combination, but a growing number of refill stores popping up across the country are showing people how they can stock up their bathrooms while minimizing their impact on the earth. They...

The First Principles Of Sunscreen For Brands That Want To Add It To Their Assortments

Sunscreen increasingly isn’t just a summertime staple—and that’s not the only way the product is changing. During the most recent installment of Beauty Independent’s In Conversation webinar series last Wednesday, sun protection experts shared their thoughts...

A Cosmic Guide To September 2021: Horoscopes For Beauty Entrepreneurs

Virgo season highlights our health, hygiene and routine. However, with so many unsolicited opinions circulating, it may be hard to stave off the confusion and fatigue this month brings. Luckily, there remains a collective initiative to...