Knowledge
Interest In Sustainability Is Changing The Clean Beauty Conversation On Social Media
On retail shelves and in e-commerce, clean beauty isn’t a distinguishing factor for brands any more. The same is becoming true for influencer marketing. The effects of the maturation of and crowding in clean beauty are cascading across...
The Nascent Wellness Category Of Psychedelic-Adjacent Products
While psychedelics are increasingly moving into the mainstream, psilocybin, LSD, ketamine and other mind-altering substances are still widely prohibited by law and, legal or not, for many people, the stigma associated with drug use keeps them...
What Gen Z Consumers Really Think About Celebrity Beauty Brands
The pursuit of and reverence for fame are behaviors bridging generations. Even gen Z, for all its rejection of norms, has fallen under the spell of celebrity. The cohort, which is starting to hit the quarter-century mark, has...
Can Celebrity Beauty Brands Today Escape Pitfalls That Led To The Great Celebrity Fragrance Bust Of The 2010s?
It seems to be a daily occurrence that a known personality jumps into the beauty ring with a fragrance, skincare or cosmetics line. Last week, Jennifer Aniston revealed her new haircare brand LolaVie. Ariana Grande’s R.E.M. Beauty...
“Honest Review Destination”: VC-Backed Platform Flip Drives Engagement And Purchases With Shoppable Product Review Videos
Flip wants to flip the script on the online beauty and wellness shopping experience. Founded by serial entrepreneur Nooruldeen “Noor” Agha, the social commerce app that lets users watch...
What It Was Like For The Founders Of Selfmade, Mad Rabbit And Cake To Raise Early-Stage Funding
Securing funding can be difficult for brands at any time, but beauty and wellness entrepreneurs that have accomplished it largely agree that the first few dollars are often the most challenging. In the most recent episode of Beauty...
