Knowledge
How Indie Beauty Brand Founders Protect Their Companies And Customers From Cyber Threats
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 founders and executives: With the incredible importance of digital strategies since the pandemic started, how are you protecting your brand from cyber...
What Beauty Industry Insiders Make Of Recent Retail Partnerships And Acquisitions
In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we ask 40 beauty brand founders, executives and consultants: There have been a slew of acquisitions and partnerships in the retail and e-tail portion...
Beauty Entrepreneurs’ (Surprising) Reactions To The Great Celebrity Bathing Controversy Of 2021
There’s something about being squeaky clean that Americans really value. It’s at least part of the reason why personal hygiene is a huge priority for them, two-thirds shower daily, and oil-based cleansers light on suds have...
How Beauty Brands Think The Delta Variant Will Impact Business—And What They’re Doing As A Result
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs and executives, we ask 19 of them: How do you think the Delta variant could affect your business and the beauty business more...
Under The Mushroom Cap: The Formulation Debate Raging Among Wellness Brands
When Erica Huss and Zoë Sakoutis, the serial wellness entrepreneurs behind Blueprint Cleanse, a company they sold to health food conglomerate Hain Celestial in 2012, were planning their next venture, they knew they wanted...
What American Consumers’ Beauty Routines Look Like Today
After exuberance following the initial vaccine rollout in the United States, the perilous state of the pandemic in the country today—a Delta-fueled fourth wave has daily coronavirus cases exploding to surpass last summer’s peak average of...
