Knowledge
Beauty Entrepreneurs’ (Surprising) Reactions To The Great Celebrity Bathing Controversy Of 2021
There’s something about being squeaky clean that Americans really value. It’s at least part of the reason why personal hygiene is a huge priority for them, two-thirds shower daily, and oil-based cleansers light on suds have...
How Beauty Brands Think The Delta Variant Will Impact Business—And What They’re Doing As A Result
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs and executives, we ask 19 of them: How do you think the Delta variant could affect your business and the beauty business more...
Under The Mushroom Cap: The Formulation Debate Raging Among Wellness Brands
When Erica Huss and Zoë Sakoutis, the serial wellness entrepreneurs behind Blueprint Cleanse, a company they sold to health food conglomerate Hain Celestial in 2012, were planning their next venture, they knew they wanted...
What American Consumers’ Beauty Routines Look Like Today
After exuberance following the initial vaccine rollout in the United States, the perilous state of the pandemic in the country today—a Delta-fueled fourth wave has daily coronavirus cases exploding to surpass last summer’s peak average of...
Media Lab Science Brings Clinical Testing Into The Social Media Age
A longtime beauty brand consultant, Ameann DeJohn was frequently frustrated by the difficulties of translating product testing into real-life content that consumers could understand to inform their purchasing behavior. “Video production was done by people that weren’t...
These BIPOC Beauty Brand Founders Are Prioritizing Mental Health For Themselves And Their Team
Before the pandemic hit, Tara Darnley made a New Year’s resolution declaring she wouldn’t allow anything to compromise her peace. “Not work, not family, nothing,” she stresses. Once 2020 rolled around, well, that proved to be difficult. A...
