Makeup Brands Scare Up Halloween Beauty Sales

Makeup brands and retailers are expecting treats for their balance sheets this Halloween. With the National Retail Federation forecasting that U.S. spending for the spooky day will climb 8.3% to a record $9.1 billion, beauty companies morphing customers...

Accelerator And Retail Mentorship Programs: Application, Attendance And Outcomes

If there’s power in numbers, then participation in an accelerator or retail mentorship program can be powerful for beauty brand founders facing the isolation, resource and manpower limitations, and dizzying array of unknowns that often...

Personal Care Consumers Go On Armpit Detoxes In Droves

From a young age, 34-year-old Zabana Essentials founder Shanell Edwards battled a finicky digestive system. To keep things running smoothly on the inside, she decided to eliminate gluten, and began ingesting activated charcoal and apple...

Andrea Van Dam On Seizing The Amazon Opportunity

As entrenched beauty players sidestep Amazon, the e-commerce giant offers an unprecedented opportunity for indie beauty entrepreneurs. “It’s the new Walmart. For years, Walmart represented 30% to 40% of a brand’s business, and brands became beholden to...

What’s In A Name: The Stories Behind Brand Monikers

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we asked 13 beauty brand founders and executives: How did you choose your brand name?

Meet Jointly Wants To Be The Go-To Influencer Matchmaker For Natural Indie Brands

The Optimist Co. founder Devin Donaldson was frustrated by the lack of affordable tools to connect her emerging green cleaning products company with social media influencers who could spread the word about its room sprays,...