The Six Biggest Sustainable Beauty Trends

Unlike the maximalist beauty product packaging of the past, Oyl + Water founder and CEO Rachel Roberts Mattox declares modern beauty consumers are “prioritizing minimalism.” During a Beauty Independent In Conversation webinar last week sponsored by

A Cosmic Guide To July 2021: Horoscopes For Beauty Entrepreneurs

The eclipses during Gemini season and recent Mercury retrograde put us in quite a transformational vortex. If your brand experienced glitches, hacks or system malfunctions, know that you are not alone and let these mishaps better...

Sally Beauty Execs On Supporting Independent Brands And Serving Post-Pandemic Customers

As beauty consumers return to beauty stores and salons, professional beauty specialty retailer Sally Beauty is in a unique position to introduce emerging brands to them as they reload their beauty budgets.  Emerging...

As Rizos Curls Expands To Ulta Beauty, Founder Julissa Prado Discusses What She’s Learned About Launching At Major Retailers

Rizos Curls founder Julissa Prado credits her brand’s customers, who she affectionately refers to as Rizos reinas, for putting it on Target’s radar, which led to it landing in 400 of the big-box chain’s stores. The...

Five Of The Most Common Pieces Of Feedback Beauty Brands Receive From Retailers

In initial meetings with retailers, beauty brands rarely check every box buyers are looking for. Rather than feel discouraged, brand founders should be open to receiving critical feedback and making adjustments. 

A Whiff Of What’s Happened And To Come In The Fragrance Category

Gucci’s The Alchemist’s Garden A Chant for the Nymph, Tom Ford’s Black Orchid Parfum and Arquiste’s Misfit were among the winners of this year’s The Fragrance Foundation awards held virtually on June 10. The notes in the...