Knowledge
Beauty Brands On What It’s Like To Expand To The UK
In this edition of our ongoing series posing questions relevant to indie beauty, we ask 13 beauty brand founders and executives: What’s the process been like to expand to the United Kingdom? Have you encountered any bumps along...
What’s The Outlook For Beauty With The Pandemic Easing In The US?
The near-term outlook for the beauty industry is bright. Consumer research from management consultancy McKinsey & Co. shows American consumers are generally optimistic about the country returning to normalcy after more than a...
Carbon Offsetting In Beauty: The Good, The Complicated And The Controversial
As beauty and wellness brands sprint to brandish their eco-conscious bona fides, many are adding carbon neutrality to their growing to-do list of green initiatives. Being carbon neutral doesn’t mean beauty brands don’t emit carbon in the course...
What’s Holding Back The Great Cruelty-Free Beauty Brand Rush To China?
When the history of the indie beauty movement is written, one of the major turning points may be China stepping away from its requirement that international cosmetics brands test on animals to sell at stores within the massive...
How Indie Brands Can Appeal To Harrods And Harvey Nichols Beauty Buyers
Even the most prestige of prestige beauty in the United Kingdom is getting democratized. Harrods, for example, is reaching beyond its illustrious Knightsbridge flagship location to British beauty consumers outside of London with its new concept H...
Five Strategies For Developing Beauty Products For Diverse Customer Bases
Beauty brand founders often develop a product because of a problem they have, but a product aimed at a single person doesn’t generally result in a successful brand. Products must be developed for a varied population being constantly...
