The Branded Beauty Store Is Back

In December 2020, Laura White, co-founder of cannabis beauty and wellness brand Soul Addict, felt like she was finally coming up for air for the first time since the pandemic hit the United States. When...

A Cosmic Guide To May 2021: Horoscopes For Beauty Entrepreneurs

We in countries with robust vaccination rollouts are cautiously making our way back into spaces with others as public mask mandates soften, but there are many who still resist the changes made over the last year and refuse...

How Much Are Indie Beauty Brands Dealing With Copycats And Counterfeits?

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 17 brand founders and executives: Have you ever dealt with product copycats or counterfeits?

Four Tips For Breaking Into Mass-Market Retail In The UK

When Fenty Beauty launched in the United Kingdom, it first entered Harvey Nichols in 2017, the same year it debuted in the United States exclusively at Sephora, before rolling out to Boots two years later. The choice of...

Allure Is Curtailing Its Use Of Sustainability Buzzwords. What Eco Buzzwords Do Brands Want Reconsidered?

Last week, Allure revealed it’s prohibiting the word “recyclable” to describe plastic, being very circumscribed in its use of the words “biodegradable” and “compostable,” and banning the words “earth-friendly,” “eco-friendly” and “planet-friendly” in...

What Does Being “Black-Owned” Mean In 2021?

In late May 2020, in the midst of the worldwide Black Lives Matter protests following the murder of George Floyd, gaping racial disparities in COVID-19 care and deaths, and economic uncertainty, fashion designer Aurora James was social distancing...