Five Things Brands Need To Consider To Be Retail Ready

Direct-to-consumer distribution has been a go-to strategy for cash-strapped startups because of its low barriers to entry, but retail still has major benefits for business.   Even as some brick-and-mortar concepts, particularly department...

The Prestige Cosmetics Brands Everyone Is Talking About

After the pandemic took hold in the United States in the spring of last year and the economy plunged into one of the biggest collapses in history, prestige beauty sales tanked, especially in color cosmetics. Still,...

The Services Beauty And Wellness Entrepreneurs Are Rushing To Get—And Why Some Are Holding Off

With all adults in the United States eligible for a coronavirus vaccine, beauty service providers hit hard by the pandemic could be due for a major rebound. To suss out whether that rebound is already starting to happen,...

Four Things To Know About The Changing UK Beauty Market

Despite challenges brought on by the pandemic and Brexit that caused GDP in the United Kingdom to drop 10%, the country is still one of the largest beauty markets in the world, estimated by Mintel to be...

Forget Luxury: Value Retail Is Where The Beauty Boom Lives

Manny MUA, aka makeup artist Manuel Gutierrez, was downright giddy making his way to Dollar General, a store he had never previously visited, for a recent beauty haul. When he entered, he was pleasantly surprised to see...

Why The Makeup Wipe Status Quo Will Get Wiped Out

In a lighthearted Harper’s Bazaar video on her nighttime skincare routine posted in August of last year, Rihanna weighed in on a serious topic: the effect makeup wipes are having on the environment. “I used to use...