The Essential Elements Of Facebook Advertising

There are more than one billion people active on Facebook and 100 million people active on Instagram. Your brand doesn’t have to touch that many customers to be incredibly successful. Because of the sheer enormity of the social...

Breaking The Code: The Beauty Implications Of DNA Testing

Despite being a vegan triathlete, Plum Organics co-founder Neil Grimmer had been spending too much time stuck on airplanes and eating on the go. While promoting one of the fastest-growing kids nutrition brands in the U.S., his...

Devin Donaldson’s Sage Words Of Wisdom On The Subscription Model

Dollar Shave Club, Stitch Fix, Birchbox, Blue Apron, Scentbird and Petit Vour have vastly different businesses, but they’re all based around a similar premise: capturing customers for more than single purchases. Subscription models are an eminently...

How Brands Get Their Clean Beauty Messages Out

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 10 founders and executives: How do you educate the public on using natural beauty products?

Sacred Beauty Salon Founder Rebecca Casciano On Paying Attention To The Inside While Making Up The Outside

Veteran makeup artist and clean beauty expert Rebecca Casciano doesn’t believe true beauty is found in a bottle of foundation. She’s an adherent to the philosophy that beauty radiates from the inside, but a vibrant pink lip painted...

Beauty Companies Join The Menstrual Realness Movement

When Claire Zhao got her period at age 15, she broke down in tears. “I was very scared. There was a stigma and taboo around it,” she remembers. “I didn’t know what to tell my mom and dad....