Beauty Entrepreneurs Address The Impact of Giving Back

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask nine founders and executives: What’s your charity tie-in and does it impact sales or brand awareness?

Volition’s Crowdsourced Goods Entice The Beauty Crowds At Sephora

A self-professed beauty junkie, Anuradha Koli was poking around Facebook and stumbled across an ad for Volition, a crowdsourcing platform inviting regular folks to suggest beauty products. The concept interested her, and she started to ruminate about...

The Makings Of A Beauty Consumer Today

Yusra Khan, a high school senior at Orinda Academy in Northern California, isn’t afraid to spend her savings – or her parents’ – on mascaras, palettes and highlighters that cost $20, $30 or more at Sephora and...

How To Optimize Your E-Commerce Site For Direct-To-Consumer Success

Virtual storefronts are essential windows to your brand, and they can be plenty lucrative, too. Consumers are increasingly comfortable buying skincare, makeup and fragrance digitally, pushing online beauty product sales up 14% from 2015 to 2016,...

Amazon And The Onslaught Of Egoless Beauty Brands

Type in the term retinol cream on Amazon, and a slew of beauty brands that don’t sell at the local Rite Aid pop up, such as LilyAna Naturals, Foxbrim, Radha Beauty, Baebody Beauty, Tree of Life, Pure Biology...

Beauty Entrepreneurs Discuss When Brand Makeovers Make Sense

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we asked 11 founders and executives: Why did you make the decision to rebrand and what were the key factors involved?